Email marketing

Email that reaches people who want to hear from you.

Newsletters, sequences, client reports and the set-up underneath them. We send to people who know you, and we protect the address you send from.

How we do it

Written from the way our team really works.

From our own workWhy do we send marketing email to warm contacts only?Because the platform that sends our newsletters also sends our clients' reports. If cold addresses got that platform banned, the reports would stop too. So newsletters go only to people who already know us.Read →From our own workHow is a sending domain warmed up before a big list?First the domain is set up so mail providers can confirm the email really comes from you. Then the list is sent to in stages, warmest contacts first, and the next stage waits until the last one lands cleanly.Read →From our own workWhat goes into a client progress report?Four things: what we did, what we found, what we fixed and what comes next. It is written in plain language from what actually happened, and it arrives in the client's morning.Read →From our own workHow is an email list cleaned before it costs your sender reputation?Addresses are verified before they are sent to, bounces are watched after every send, and anyone who unsubscribes is never emailed again. A list is an asset only while it is clean.Read →From our own workWhy is a proposal email checked twice before it goes?Once before sending, to confirm every fact in it is still true that day. Once after, to confirm the attachment is really on the sent message. An email that says see attached with nothing attached is worse than a late one.Read →From our own workWhat goes wrong when email is handled from the wrong account?Two things. A search comes back empty and looks like good news, or a message goes out from an address the reader does not recognise. Both are avoided by checking the account before trusting it.Read →
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