For years the Facebook feed has guessed what people want from what they click, watch and scroll past. The new control adds something different: people can now simply tell it. They can add topics they care about, and when they mark a post as Interested or Not interested, they can say why, in plain words.
If you run a business page, the obvious question is whether this helps you or hurts you. The honest short answer is that Meta has not said. So this page sticks to what was announced, labels our own reading clearly, and leaves out the guesswork.
What Meta Actually Announced
According to the announcement on the Meta Newsroom, here is how a person shapes their own feed with the new control.
Your algorithm is opened from the three-dot menu.
People directly add and manage the topics they want to see in Feed and Reels.
After Interested or Not interested, they can say in their own words what they want more or less of. Facebook may ask follow-up questions.
Meta says recommendations update in real time, and AI now helps the feed adapt within the same session.
That last point matters. Meta says large language models (the same kind of AI behind chat assistants) now help its ranking adapt within a single session. In plain terms: someone can say what they are tired of seeing, and the feed can change while they are still scrolling.
What Meta Did Not Say
It is just as useful to know what is missing from the announcement, because that is where most of the confident advice online will be made up.
Said in the announcement
- People can add and manage topics for Feed and Reels
- Interested and Not interested can now carry a reason in their own words
- Facebook may ask follow-up questions
- Recommendations update in real time
- It is "rolling out"
Not said anywhere in it
- Anything about Pages or businesses
- Anything about creators
- Anything about ads
- Which countries get it
- When it arrives
Be careful with anyone who says they know the impact. Meta has published no rollout dates and nothing about Pages or ads. Anyone promising exact results from this change is guessing.
Our Reading for a Business Page
What follows is our interpretation of the facts above, not something Meta has confirmed.
When people describe what they want in plain words, and the feed uses AI to understand them, a post that is clearly about one recognisable topic is easier to match to what someone asked for. A vague post that could be about anything gives the feed less to work with.
The other side is the Not interested button. Now that it can carry a reason, and the feed reacts in the same session, posts that feel off-topic or repetitive are easier for people to filter out quickly.
What we would do now: watch, and post clearly. Make each post plainly about one thing your customers would recognise, and avoid posting the same message over and over. That is good practice anyway, so it costs nothing to start, and it does not depend on guessing how the rollout will go.
This is a "watch and post clearly" moment, not a "rebuild your strategy" moment. Nothing here changes ads, and there are no dates yet.
Common Questions
What is Your algorithm on Facebook?
It is a control Meta announced on October 13, 2026. People open it from the three-dot menu and can directly add and manage the topics they want to see in Feed and Reels. After tapping Interested or Not interested on a post, they can also say in their own words what they want more or less of, and Facebook may ask follow-up questions.
Does Your algorithm change how Facebook shows my business page?
Meta has not said. The announcement does not mention Pages, businesses, creators or ads. Our own reading is that posts clearly about one recognisable topic are easier to match to what people ask for, and vague or repetitive posts are easier to filter out, but that is our reading, not something Meta has confirmed.
When will Your algorithm reach my country?
Meta says it is rolling out but gives no country list and no dates. So for now it is something to watch rather than a reason to rebuild your whole plan.
Does this change Facebook ads?
The announcement says nothing about ads. Nothing in it changes how you buy or run ads today.
Key Takeaways
- Facebook's new Your algorithm control lets people add topics for Feed and Reels and explain in their own words what they want more or less of.
- Meta says the feed now updates in real time and adapts within the same session.
- The announcement says nothing about Pages, businesses, creators or ads, and gives no countries or dates.
- Our reading: clear, single-topic posts are easier to match, and repetitive ones are easier to filter out.
- For now: watch, and post clearly. No need to rebuild your plan.