Most small businesses do plenty of interesting work every week and then sit down on Monday with no idea what to post. The work happened. It just never turned into content, because nobody stopped to write it down and ask, "would anyone want to see this?"
At Balay ni Bruno & Co. we built a small weekly habit to fix that. Every Saturday we post what we call a Workflow Menu: a short list of real jobs we finished that week, presented as a menu. Followers vote for the one they want to see in full. The winners become the videos we post the next week.
The Weekly Pattern, Step by Step
Look back over the week's notes and finished projects. Pick six things you genuinely did. Nothing made up.
One carousel slide per item, written in plain words. Open with the ask, close with how to vote.
People comment or message a number. A Story with a Questions sticker reading "Type 1-6" catches the rest.
The most wanted items become next week's videos. Our calendar has two video days, Tuesday and Friday.
That last step is the part we like most. The calendar starts feeding itself. Saturday's votes fill the following Tuesday and Friday, and those weeks of work fill the next Saturday menu.
What the Menu Post Looks Like
Our menu is an eight slide carousel, sized for a phone screen in a tall 4:5 shape. The structure is simple:
Tell people what this is in one line. For us it reads along the lines of "6 jobs our AI did this week. Which one should we show you?"
Each slide has a number and a plain description of one real piece of work. One idea per slide keeps it easy to read and easy to vote for.
Ask people to comment or message the number they want to see. Keep it to one clear action.
Alongside the carousel we post a separate Story graphic in the full tall Story size, listing the same six items, so people who only watch Stories can vote too.
Use the Questions sticker, not the poll: the Instagram poll sticker only holds a few options, which is not enough for a six item menu. Put a Questions sticker on the Story that says "Type 1-6" and people simply type the number they want.
Write It So Anyone Understands
The menu only works if a busy business owner can read a slide and instantly know what it means. So we write every item in everyday words. No technical terms, no insider labels. Instead of naming the system behind a job, we describe the job itself: what it did and who it helped.
A menu nobody votes on
- Items named with technical labels
- Ideas you might do someday
- Too many choices on one slide
- No clear way to vote
A menu people answer
- Plain words a customer would use
- Only work you really finished that week
- One numbered item per slide
- One ask: comment or message a number
The rule we never break: the menu is built only from real work that week. We pull it from our own notes and finished projects. If it did not happen, it does not go on the menu.
And on Sunday, We Rest
The menu sits next to one other weekend post. Sunday is a rest day post in its own short carousel series, with a different theme each week, family being one of them. It is a quieter, more human post that has nothing to sell. Saturday asks the audience a question; Sunday just says hello.
How This Fits Into a Balay ni Bruno & Co. Partnership
This weekly habit is part of how we run our own social media, and the same thinking goes into the content plans our team builds for clients: start from real work, write it in plain words, and let the audience tell you what they want more of. Our people do the work, AI helps us keep up, and your followers help choose what comes next.
Common Questions
How do I let my followers vote on what I post next?
Once a week, post a short menu of real things your business did that week, one item per carousel slide, and ask people to comment or message the number they want to see more of. Add a Story with a Questions sticker that says Type 1 to 6. The most requested items become your videos for the following week.
Why not just use the Instagram poll sticker?
A poll sticker only holds a small number of options. When your menu has six items, a poll is too small, so we use the Questions sticker instead and ask people to type the number they want.
What should go on the menu?
Only real work from that week. We pull the menu from things we actually finished and wrote down, never from made up ideas. Each item is written in plain words a business owner would understand, not in technical terms.
Key Takeaways
- Once a week, post a menu of six real things you did that week and let followers vote.
- Use an eight slide carousel: the ask, six numbered items, then how to vote.
- For six choices on a Story, use the Questions sticker ("Type 1-6"), not the poll.
- The winners become next week's videos, so the calendar keeps filling itself.
- Write every item in plain words, and never put anything on the menu that did not really happen.