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Client Story

Wooden Woodworks

A content, brand, and lead-generation partnership with Oscar and Marla Santiago, owners of a veteran-owned custom cabinetry shop in Central Texas. We run the systems behind their digital presence, so they can stay in the shop building.

Wooden Woodworks logo
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Oscar & Marla Santiago
Co-Owners, Wooden Woodworks
Who They Are

Custom Cabinetry, Built on Craft

Wooden Woodworks is a veteran-owned custom cabinetry and furniture shop in Central Texas, led by co-owners Oscar and Marla Santiago. They build fine, made-to-order cabinetry for luxury builders and homeowners, with all finishing done in-house, the detail that sets their work apart.

Custom Cabinetry Central Texas Veteran-Owned
Visit their website →
How We Work Together

The Engine Behind the Brand

Wooden Woodworks was the first business Balay ni Bruno & Co. fully onboarded, the case study every later client system was built and tested on. Our job is to run the digital side so the team can focus on the craft.

What We Did

All Around Support, Built Around Their Business

Social Media

A B2B content system built for a craft manufacturer targeting luxury builders, not consumers. Project photos, Reels, and walk-throughs across Instagram, Facebook, and TikTok.

Brand Development

Veteran-owned luxury positioning, built from the ground up for a shop with no prior digital brand presence.

Lead Generation

A builder-outreach system designed for B2B trade acquisition across Central Texas.

CRM & Follow-Up

HubSpot set up for estimate follow-up, so no builder inquiry goes cold.

Local SEO

Local search authority for a specialty cabinet maker in a defined Central Texas corridor, plus Google Business Profile management.

What Sets Them Apart

Craft You Can Feel

Veteran-Owned
Built on Service
In-House Finishing
Their Signature Detail
Made to Order
Custom Cabinetry + Furniture
Workflows We Created

Systems We Built for Them

In Their Words

What Marla Says

★★★★★

"Working with Balay ni Bruno has been such a blessing. They bring our team innovative ideas and implement them meeting high standards. They handle all of our company Social Media Content management, assist with website creation/maintenance, forms and so much more. We look forward to many years of collaboration."

Marla Santiago
Co-Owner, Wooden Woodworks
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Connect With Them

Wooden Woodworks

Custom cabinetry and furniture in Central Texas. See their work and reviews.

Let's Build Something

Want This Kind of Partnership?

We learn your business, then we carry the load with you. Long term, reliable, and built around the way you actually work.

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