E-Commerce & Social Media Specialist · Balay ni Bruno & Co.
4+
Active Clients
8
Core Services
Full
E-Commerce Stack
AI
Powered Workflows
4+
Clients
6+
Services
2yr
Experience
Vi builds and manages e-commerce brands from the inside out. She handles Shopify website builds, product page creation, AI-assisted imagery, and email marketing flows, then ties it all together with social media content that keeps the audience engaged and the brand growing.
Her workflow blends platform expertise with AI-powered tools, using Midjourney for product imagery, Claude for copy strategy, and Yotpo for email and loyalty systems. The result is a digital brand that feels fully staffed, even when it's just her behind it.
At BBC, Vi currently leads the full digital support for S. Riviere Hair Collection, managing their Shopify build, product taxonomy, social content, email flows, and SEO. She handles social media and content for the AJ Battle Foundation across Instagram, TikTok, YouTube, and Facebook. She also built and managed the website for Exquisite AV, grew ESE Socials across platforms, and supports SEO blog content and website updates for Blackbelt Commerce.
Core Skills
Active Clients
S. Riviere Hair Collection
BBC Handler, Full Digital Support
AJ Battle Foundation
Social Media & Content
Exquisite AV & ESE Socials
Website, Social Media, Video Content
Blackbelt Commerce
SEO Blog Content & Website Support
Filter by company or task type to see exactly what Vi delivered for each client.
Shopify Website Management
Full Shopify builds and ongoing management, product pages, theme editing, collections, and storefront optimization built for conversion.
Product Page Creation
Structured, SEO-aware product pages with consistent naming conventions, copy templates, and visual standards that scale across large catalogs.
Social Media Content
Platform-native content for Instagram and TikTok, reels, graphics, captions, and content calendars that keep brands active and on-brand.
AI-Assisted Content & Imagery
Midjourney and DALL-E for product photography direction, Claude for copy and strategy, AI tools integrated to speed up production without losing quality.
Email Marketing (Yotpo)
Full email marketing management through Yotpo, welcome flows, promotional campaigns, loyalty communications, review requests, and retention sequences.
SEO Content Writing
Product descriptions, blog posts, and on-page content written for both search visibility and audience engagement.
Video Editing
Short-form video editing for social platforms, reels, TikToks, and YouTube content formatted for high engagement and platform-specific performance.
Content Calendar Management
Planned, consistent content scheduling across platforms, keeping brands active, themes cohesive, and campaigns aligned with business goals.
01
Storefront First, Social Second
The website is the foundation. Vi builds the Shopify infrastructure first, so when social drives traffic, the destination is ready to convert.
02
AI-Augmented Production
AI tools aren't a shortcut, they're a multiplier. Midjourney for imagery, Claude for copy, Yotpo for automation. The quality stays high; the output scales.
03
Platform-Native Content
Instagram content looks and feels like Instagram. TikTok content moves like TikTok. Vi adapts format, tone, and rhythm to where the audience actually lives.
04
Email as a Retention Engine
Every purchase is an opportunity to build a long-term customer. Email flows, especially through Yotpo, are built to bring people back, not just say thank you.
05
SEO Built Into the Product
Product page copy is written with search in mind from the start, so organic traffic builds naturally as the catalog grows.
06
Brand Consistency at Scale
Every post, email, and page reflects the same brand identity, same tone, same visual standards, same promise. Consistency is what makes a brand feel real.
Shopify
E-Commerce
Yotpo
Email Marketing
Midjourney
AI Imagery
Claude / DALL-E
AI Content
Canva
Design
Instagram / TikTok
Social Media
YouTube
Video Platform
Google Drive
File Management
BBC matches every client with the right team member based on your business, your needs, and your working style. Talk to Bruno and find out who's the right fit.
