Operations & Web Dev Lead + AI Content Creator
3
Years Experience
5
Client Companies
16
Services Offered
12
Tools & Platforms
5
Clients
15+
Services
3yr
Experience
Ryan Crismin Bernaldez is a 3-year digital marketing specialist who lives at the intersection of creative content and intelligent automation. His core focus is building AI-powered content pipelines, combining ChatGPT for scripting, HeyGen for avatar-driven video, and ElevenLabs for voiceover production, to create high-quality, scalable content for businesses in the home services and local market space.
Beyond AI workflows, Ryan is a full-stack content operator: he manages social media accounts end-to-end, produces short-form video and graphic design through CapCut and Canva, writes SEO-aligned content, and handles lead generation and CRM management for the clients he supports. His strength is the ability to own the entire content lifecycle, from strategy and scripting to production, scheduling, and publishing.
At BBC, Ryan wears two hats. As Operations & Web Development Lead, he builds and optimizes client websites, runs local SEO, Google Business Profile, and Google Search Console for First Class Finishes, supports the Hi-Up Roofing website with edits and content, and serves as BBC's embedded Team Lead on the All Ryze operation, overseeing daily workflow, quality control, and reporting for a multi-person team.
As AI Content Creator, he runs the social media, AI content, and video production for his clients, owning the full content lifecycle from strategy and scripting through production, scheduling, and publishing. That work spans home services, credit repair lead generation, and short-form campaign video for a Rockdale County Magistrate Judge race. One person, two disciplines: the systems side and the creative side, working together.
Core Skills
Position
Operations & Web Dev Lead + AI Content Creator
Primary Category
Web & SEO · Operations · Content & AI
Client Industries
Home Services · Roofing · Finishing · Credit Repair · Political Campaign
Experience
3 Years in Digital Marketing
Languages
English · Filipino
Companies Worked With
First Class Finishes Texas
Hi-Up Roofing
All Ryze (Team Lead)
One Million Credit
Sunny Mullins (Magistrate Judge Campaign)
Communication
Slack · Zoom · Discord · Google Workspace
A full breakdown of what Ryan delivered for each client, organized by company and work category.
Services Provided
Website Development & Page Creation
Local SEO landing pages, service and city pages, conversion-focused layouts, and mobile-responsive builds for service businesses.
Local SEO & Search Console
On-page SEO, meta data, internal linking, and Google Search Console management to grow local search visibility.
Operations & Team Leadership
Daily workflow oversight, task assignment, quality control, SOP enforcement, and client reporting as an embedded BBC Team Lead.
Social Media Management
End-to-end account management, content calendar, scheduling, publishing, and engagement across Instagram, Facebook, and more.
AI Content Creation
ChatGPT-powered scripting, HeyGen avatar videos, and ElevenLabs voiceovers combined into scalable content workflows.
Video Editing & Production
Short-form video editing via CapCut, reels, promotional clips, product showcases, and AI-generated video assembly.
Graphic Design
Canva-based social graphics, branded templates, promotional materials, and visual identity assets for digital platforms.
Content Scheduling & Publishing
Platform-optimized scheduling via Meta Business Suite and Google Workspace, consistent output, right timing.
SEO & Content Writing
Keyword-aligned content, blog posts, web copy, and local search content for service businesses.
Lead Generation
Prospect research and list building using Instant Data Scraper and manual research methods.
CRM Management
Client relationship tracking, pipeline management, and contact data organization within CRM systems.
AI Tools
Creative & Production
Platforms & Distribution
Web & SEO
Operations & Research
Communication
Industries Served
The strategic frameworks, workflows, and content philosophies that guide how Ryan delivers results for clients.
01
Combines ChatGPT (scripting) → HeyGen (avatar video) → ElevenLabs (voiceover) → CapCut (editing) into a single production pipeline. One workflow produces multiple content formats simultaneously, short-form video, voiceover ads, and script-based posts.
02
Rather than creating content piece by piece, Ryan batches production sessions, scripting, designing, and editing in volume. One session produces enough content for weeks, keeping publishing consistent without daily production time.
03
Every piece of content is adapted for the platform it lives on, format, aspect ratio, caption length, hook style, and call-to-action are adjusted to maximize engagement on Instagram, Facebook, TikTok, and YouTube Shorts.
04
Uses ChatGPT to generate, test, and refine scripts before production. Scripts are tailored to the client's voice, target audience, and the specific platform, ensuring content feels natural, not robotic, while being produced at AI speed.
05
Builds Canva template libraries for each client so all graphic design stays on-brand, same color palette, fonts, and style across all social content, eliminating the need to redesign from scratch each time.
06
Approaches every client relationship with a system mindset, tasks are organized, deadlines are tracked, and deliverables follow a repeatable process. Communication is proactive, updates are regular, and nothing falls through the cracks.
Ryan's AI stack isn't a collection of disconnected tools, it's a connected workflow where each tool plays a specific role in a content production pipeline.
ChatGPT, Scripting & Copy
Used for video script writing, caption copy, blog posts, and content ideation. Ryan uses ChatGPT to generate platform-specific scripts that match the client's voice and audience.
HeyGen, AI Avatar Video
Creates AI-generated spokesperson videos from scripts, branded avatars that deliver professional video content without filming. Used for promotional content, service explainers, and social media video.
ElevenLabs, AI Voiceover
Generates professional-quality AI voiceovers from scripts. Used for video narration, ad voiceovers, and content that requires a consistent audio brand presence.
CapCut, Video Editing
Video editing for short-form content, assembles AI-generated video clips with graphics, music, captions, and transitions for platform-ready output.
Canva, Design & Graphics
Used for all graphic design work, social media graphics, branded templates, promotional materials, and visual content that supports the written and video content strategy.
Meta Business Suite
Content scheduling, publishing management, and basic analytics for Facebook and Instagram. Used to maintain consistent publishing cadence without manual daily posting.
The AI Content Pipeline
1. Brief & Research
Client goal + audience
2. Script (ChatGPT)
Platform-optimized copy
3. Voice (ElevenLabs)
AI voiceover production
4. Video (HeyGen)
AI avatar generation
5. Edit (CapCut)
Final assembly + polish
6. Schedule & Publish
Meta Business Suite
5
Client companies supported across web, SEO, operations, AI content, lead gen, and video
3
AI tools integrated into a single connected content workflow
3 yrs
Consistent track record in digital marketing and content production
What Ryan Delivers
Industries Ryan Has Served
Best Fit Clients
Local service businesses that need consistent digital content but don't have the time or budget for a full in-house team. Ideal for companies ready to scale their social presence with AI-assisted production.
Book a call with RJ to discuss whether Ryan is the right fit for your business. BBC matches every client personally, the goal is always the right person for the right role.
