Social media, reels and content
How does a month of content get planned in one sitting?
Our assistants plan the whole next month for each client before it starts: the dates that matter, what goes out, in what form and why. The plan is reviewed, then shown to the client.
What goes into the plan
- The month's holidays and special days.
- Events that client's customers care about.
- Real local news worth a post.
- A promotion, where the dates give a true reason for one.
- A seasonal look for the website, with dates to go up and come down.
When it happens
In the last full working week of the month before, so there is time to review it before the month turns.
What the client receives
One document: the date, what goes out, the format, the purpose, and which items need their approval or something only they can supply.
Where this comes from
This is how our own team works every day. It is not taken from one client.
Written by RJ Bryan Tres Reyes from our own records and checked by a person. Last reviewed October 13, 2026.
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