RJ Bryan Tres Reyes, who his team also calls Bruno, is the founder and lead strategist of Balay ni Bruno & Co. He is based in the Philippines and has spent years working U.S. and international hours for brands that needed someone who could both think and build.
His path did not start with a title. It started with real work for real people, one gig at a time, and a habit of learning the next skill on the job instead of waiting until he felt ready.
From a graphics gig to a whole craft
RJ began as a freelance graphic designer. While he was making social posts and brand graphics, he taught himself video editing at night and put it to work on real client projects. Graphics led to video. Video led to content systems. Content systems led to operations, marketing, and eventually building AI tools that do the heavy lifting.
That pattern, learn by building something real for someone who needs it, is still how the whole studio works today.
Freelance graphic design for brands and a first real client.
Self-taught video editing, then full content production for U.S. teams.
Marketing, e-commerce, email, CRM, and lead generation across industries.
AI content and automation systems, then a studio of his own.
The breadth behind the studio
Most of what Balay ni Bruno & Co. offers, RJ has done with his own hands first. Here is the real experience the studio is built on.
Property reels, agent branding videos, community content, and websites for teams like Cavalry Realty Group and Top Producer Investment Capital.
Store builds, product listings, graphics, and brand identity for brands like Crown Limited Supply. Built and ran the full lifecycle.
Email and SMS campaigns and CRM operations with tools like Klaviyo and Close, keeping leads warm and customers coming back.
Outbound systems on LinkedIn, Apollo, and social, building and testing campaigns that actually fill a calendar.
Editing for YouTube and short-form social, including creator and recap channels, turning raw footage into content that holds attention.
Built standard operating procedures, trained teams, and ran the day-to-day so businesses kept moving without the founder in every detail.
What he builds now
Today RJ leads Balay ni Bruno & Co. and the AI systems that power it. He built the studio's entire operating system: a live operations dashboard with team login and automatic data sync, automated workflows that connect tools through APIs, and a family of AI helpers that run content, marketing, and operations.
It is not a demo. It is in daily use, and it is the same kind of system the studio sets up for the businesses it partners with. You can see it for yourself.
How he works
RJ runs the studio the way he started it: relationship first. Early on, an agency told him to drop his first client or lose his final paycheck. He kept the client and let the paycheck go, because she was a person who took a chance on him, not a transaction. That choice is still the operating principle of the whole company.
He would rather tell you the honest answer than the comfortable one. If there is a better way to do something, even when it costs a little more, he will say so. If a plan is weak, he will tell you. That is what a real partner does.
He is a systems thinker who stays hands-on. He likes to build the thing, prove it works, then hand over a system the client actually owns. The goal is never to make a business depend on him. It is to make a business stronger and freer.
The short version
- RJ Bryan Tres Reyes, also known as Bruno, founded Balay ni Bruno & Co.
- He started in graphics, taught himself video, then operated across real estate, e-commerce, email, CRM, and lead generation for U.S. and international brands.
- He now builds the AI systems the studio runs on, including a live operations dashboard in daily use.
- He works relationship first, tells the honest answer, and builds systems clients own.
Common questions
Who founded Balay ni Bruno & Co.?
RJ Bryan Tres Reyes, who also goes by Bruno. He started as a freelance designer, taught himself video editing, and worked across several industries before founding the studio and the AI systems behind it.
What is RJ's background?
More than five years of hands-on work for U.S. and international brands, spanning real estate content, e-commerce and Shopify, email and CRM, lead generation, and AI-driven video and content. He builds the systems, not just the posts.
What does he do day to day now?
He sets the strategy for Balay ni Bruno & Co., builds the AI helpers and systems the studio runs on, and stays hands-on with client work, especially content, video, websites, and automation.